It didn’t take long for TikTok to become one of the largest social media platforms in the world. With over 600 million monthly active users
, this tech giant continues to grow at a scale that no one has ever seen before.
A crucial part of TikTok’s massive growth is thanks to TikTok advertising which is fueling investments in user growth, new features, and more. TikTok’s large user base enables both small and large businesses to take advantage of their advertising platform to target specific audiences to boost sales, growth, and brand awareness.
Because TikTok’s advertising platform is new, there are less advertisers on the platform which creates a massive opportunity to create more affordable ad campaigns which have a higher ROI than on other platforms. We've seen CPMs up to 5x cheaper on TikTok's advertising platform than on the Facebook advertising platform for the same brand. TikTok ad creative however, is quite different than ad creative you’d run on instagram, YouTube, or other channels. User generated content is the key to finding success on TikTok and spreading your brands reach.
Our goal here at icepop is to maximize your return on ad-spend by creating, testing, and optimizing the most engaging ads, specifically for your business. Our team knows exactly how to tap into that gold mine of users and increase your ROI, brand awareness, and help you grow your business.
Types of TikTok Ads
TikTok offers a variety of paid advertising options. It’s important to know which types of TikTok ads are right for your business and the growth you are looking for.
In-Feed Video Ads: TikTok displays your short form video ad natively on the user’s for-you page. These 15-60 second ads blend seamlessly with the users feed, both looking and feeling like native content.
Branded Effects: Similar to Snapchat ads and Instagram ads, with TikTok’s branded effects, you can create custom stickers, AR effects, and filters. Branded effects are extremely popular across TikTok users and are a great way to engage with your audience.
Branded Hashtag Challenges: Hashtag challenges appear in the discovery page and are a great way of engaging audiences by promoting user created content. A link in the discovery page will take users to see other content with the same hashtags.
Brand Takeover Ads: A 3-5 second branded video that appears right when a user launches TikTok, and also appears in the for-you page. These can help drive traffic to either a hashtag challenge or a landing page.
TopView Ads: These are full screen video ads that can be up to 60 seconds long. They launch immediately upon opening and are a great way to guarantee reach by having no other competing content on the screen for users.
TikTok Ad Examples
We created these in-feed video ads for Ponto Footwear
to promote their sustainable dress sneaker
. This campaign’s primary goal was to drive conversions by getting users to a product page which was linked in the ad.
Ponto wanted to get their sustainability message across to consumers, while also creating content that felt organic and natural to the TikTok platform. We worked with influencers to create videos and then ran them as in-feed video ads.
Ponto’s CPM’s are 75% cheaper on TikTok than they are on the Facebook Ads platform.
also utilizes the in-feed video ads to promote their fast-selling new skincare product: the Yuzu Lemonade Peel
. Similar to Ponto, Savor Beauty used a link to drive users to the Yuzu product page, boosting the sales of the Yuzu Peel.
Using in-feed video ads, although for different target audiences entirely, both advertiser's used videos which were recorded in a way to blend in with user's native TikTok feed's. This tactic made the advertisements more engaging, prompting more views, high click through rates, and great conversion rates.
Influencers and Expansion
Quality content is crucial to marketing and branding, and having influencers on social media channels creating and producing this content for your brand can drive substantial conversions. Working with influencers can seem intimidating, but it is essential for TikTok advertising. Influencers can create content for in-feed ads, do brand takeovers, and participate in hashtag challenges to trigger engagement and build a loyal customer base. This also helps you target audiences that you would otherwise pass over. Finding the right influencers in the right niche is important, and can lead to higher than average conversion rates.
We’ve also found that some of the most successful Instagram and Facebook ad campaigns utilize videos produced for TikTok ads by influencers. Content created by influencers, as well as user generated content are priceless for paid social media campaigns. Repurposing content from TikTok across multiple social media channels is extremely simple and effective.
Whether your goal is to improve your Instagram and Facebook ads, or just dominate the TikTok advertising world, icepop will create a plan tailored to your business needs to be successful.
icepop is Here to Help
With so many different TikTok advertising options available, it can be daunting trying to decide which option is right for your business. icepop is here to take all the stress and guesswork out of the equation. Our team will work with you to create the highest quality content for your business to target the right audiences and boost your sales.
icepop prioritizes profitable user acquisition and engagement through the creation of great content, continuous testing, and constant iteration to create the best content and to find the right audiences to show your ads to. We are always up to date with the latest trends - ready to engage with your audience in unique and powerful ways.