Technology
At icepop, we specialize in digital strategy for tech companies that need more than generic marketing. Whether you're building cutting-edge software, consumer apps, or innovative hardware, we help you stand out in a crowded, fast-moving market.
Tech moves fast. That means short product cycles, highly informed audiences, and a constant chase for “the next big thing”. Your next big customer might be technical, but they’re also human. We help you bridge that gap with strategies that turn innovation into adoption.
With icepop, your technology marketing is sharp, adaptive, and designed to grow with your product.
Consumer Apps
We help consumer apps break through the noise and scale fast. Whether you're launching something new or trying to grow an existing user base, we build data-driven technology marketing strategies that put your app in front of the right people. From media buying on platforms like Meta, TikTok, and Google to app store optimization and funnel design, every tactic is built around one goal: user acquisition that sticks.
Saas
SaaS marketing demands a balance of authority, clarity, and precision. We create digital strategies for tech companies that position your product as the go-to solution in your category. That includes SEO content designed to rank for buyer-intent keywords, performance marketing that fills the pipeline, and site experiences that convert interest into signups and demos.
Client Success Story
Founded in 2018, Open offers immersive experiences in breathwork, meditation, and yoga. By bridging science and spirituality, Open delivers a transformational body-mind experience designed by neurobiology, mindfulness, and fitness experts. With a roster of renowned instructors and a growing digital presence, Open provides users with high-quality tools for mental and physical well-being. These tools are available through its mobile app, website, and in-person at its LA-based studio.
76%
Decrease in CAC
661%
Increase in Trials Started
444%
Increase in Organic Traffic
Problems
When Open partnered with icepop, their objective was clear: to boost free trial sign-ups with more effective digital marketing. While they had high-quality content assets, they weren't effectively converting viewers into paid members.
Solution
icepop and Open established a close, collaborative partnership, with both teams leveraging their respective expertise to drive performance.
Media Buying
icepop’s media buying team spearheaded a strategic overhaul of Open’s advertising campaigns by focusing on audience research and budget allocation/planning. This allowed us to maximize visibility while optimizing costs.
Paid Social Advertising
icepop created a website-based signup flow for free trials, strategically avoiding Apple's 30% fee by directing users to web conversion points instead of the app. Leveraging influencers and high-quality organic posts enabled icepop to establish trust and authenticity within its target community.
SEO Strategy
Open’s website was enhanced with high-volume keywords to boost their organic rankings. SEO-focused pillar pages and blogs were also created, driving traffic from users searching for these specific topics and positioning Open as an authority on each topic.
