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Latest news from icepop and the world of digital marketing and web design.

TikTok Advertising Guide 2024: Types and Examples

Because TikTok’s advertising platform is new, there are less advertisers on the platform which creates a massive opportunity to create more affordable ad campaigns which have a higher ROI than on other platforms.

icepop Team
May 31, 2024

View UTM Parameters in Google Analytics (GA4)

If you're looking to track the effectiveness of your marketing campaigns, you might be familiar with UTM Parameters and how to use them in Google Analytics Universal Analytics properties...

icepop Team
March 26, 2023

icepop x Smartrr Partnership: Elevating Shopify Subscriptions

Smartrr is the leading subscription app for Shopify brands. Built with your end customer in mind, Smartrr increases brand engagement and lifetime value (LTV)...

icepop + Smartrr
March 12, 2023

Remove from Google Analytics Referral Source

Google Analytics is a powerful tool that helps you understand how your online store is performing. However, it can be frustrating when your referral sources are polluted with payment gateway referrals like

icepop Team
February 26, 2023

How to Setup E-commerce Tracking in Google Analytics

Google Analytics is an extremely beneficial platform for gaining a better understanding of your website’s performance and the traffic flowing in...

icepop Team
February 12, 2023

Google Ads Tracking Template: Add UTM Parameters to Ads

In the world of digital marketing, knowing where high converting traffic comes from is just as important as getting the traffic in the first place to understand how to replicate and scale success...

icepop Team
January 29, 2023