Get more leads and sales with our Google Ads management services that leverage data-driven insights and ad testing techniques.
As a leading Google Ads agency, we specialize in helping businesses reach their target audience through customized, data-driven PPC advertising campaigns across various Google platforms. Our expertise extends beyond standard Google Ads to encompass Google Shopping, Performance Max, Search Ads, and YouTube Ads, providing comprehensive solutions to drive exceptional results for your brand.
With Google Shopping, we optimize product feeds, create visually compelling shopping ads, and leverage smart bidding strategies to increase visibility and sales for your e-commerce products. Our Performance Max campaigns are designed to maximize conversions by utilizing machine learning to place your ads across various Google properties, reaching potential customers wherever they are most likely to convert.
In Search Ads, we conduct in-depth keyword research, craft compelling ad copy, and employ advanced bidding techniques to ensure your ads appear prominently in search results, attracting qualified leads to your website. Our YouTube Ads expertise enables us to create captivating video campaigns, targeting specific audiences and placements to boost brand awareness and engagement on the world's largest video platform.
With a proven track record of delivering exceptional results, our Google Ads services cover everything from account setup and campaign planning to ad creation, continuous optimization, and ongoing management. We understand that every business has unique goals and challenges, which is why we take the time to understand your business and tailor our services to meet your specific needs. Let us elevate your online presence and drive success in the digital landscape through the power of Google Ads and our unwavering commitment to your success.
The icepop Difference
What sets us apart from other Google Ads agencies is our commitment to advanced targeting techniques, ad copy optimization, and data-driven decision making.
1. Advanced Targeting Techniques: We utilize advanced targeting techniques such as remarketing and lookalike audiences to reach your ideal customers and drive conversions.
Ad Copy Optimization: Our team of experienced copywriters craft compelling ad copy that resonates with your target audience and encourages clicks.
Data-Driven Decision Making: We use data to inform our decisions and continually optimize your campaigns for maximum performance. We monitor key metrics such as click-through rates and conversion rates and adjust our strategy accordingly to ensure you're getting the best possible results from your Google Ads campaigns.
With icepop, you can trust that your Google Ads campaigns are in good hands. Our team is focused on delivering exceptional service and results to our clients, and we pride ourselves on our attention to detail, our commitment to transparency and communication, and our ability to deliver measurable results. So if you're looking to drive more traffic, leads, and sales through Google Ads, get in touch with us today to learn how we can help.
Ecommerce: Ponto Footwear
icepop deployed ads across Google's network leveraging Search, Performance Max (formerly Google Smart Shopping), YouTube, Display, and Discovery ads. On the performance max side, we integrated reviews on the products to increase click through rates. In Q3 of 2022, conversions have increased 23%
performance max campaign, without increasing spend.
In addition to optimizing existing channels, icepop helped TermSheet
expand into new territory: Google Ads. After some iterative tweaking to get the messaging right, we were able to drive a lower cost per acquisition than other channels while maintaining a solid amount of conversions. We deployed a campaign focused on high intent keywords and another campaign focused on competitor’s keywords.
Tech: Mini Dreamers
After establishing a solid keyword research strategy, we worked on putting together different vertical-based campaigns for Impira
. The goal of these campaigns was to attract very specific customer demographics for Impira, rather than keeping their targeting broad, to improve conversion rates.
Frequently Asked Questions
What is the Display Network in Google Ads?
The Google Display Network (GDN) is a vast network of websites, apps, and other online platforms where advertisers can display their ads. It offers a variety of ad formats, including image ads, responsive ads, and video ads, and allows advertisers to target specific audiences based on demographics, interests, keywords, and topics. The GDN reaches millions of users across the internet, providing advertisers with extensive reach and the opportunity to engage potential customers with visually compelling and contextually relevant ads.
Can I choose the specific days I want my Google Ads to run?
Yes, you can choose the specific days and times you want your Google Ads to run. Within Google Ads, you have the option to set ad scheduling, allowing you to determine the days and hours when your ads are eligible to appear. This feature is particularly helpful for businesses that want to target their ads during specific hours when their target audience is most active or when they have promotions or special events.
What is a typical Google Ad conversion rate?
The typical Google Ad conversion rate can vary widely depending on factors such as industry, targeting, ad quality, landing page experience, and the type of conversion being tracked. As a rough benchmark, average conversion rates for Google Ads across various industries are around 2% to 5%. However, it's essential to note that conversion rates can be significantly higher or lower based on the factors mentioned above.
How to Add UTM parameters to Google Ads.
To add UTM parameters to your Google Ads URLs, follow these steps:
Step 1: Generate the UTM parameters using Google's Campaign URL Builder or any UTM parameter generator tool.
Step 2: Copy the entire URL with the appended UTM parameters.
Step 3: In your Google Ads account, navigate to the campaign or ad group where you want to use the UTM parameters.
Step 4: Click on the "Ads & Extensions" tab and then select the ad you want to modify.
Step 5: In the "Final URL" field, paste the URL with the UTM parameters.
Step 6: Save your changes, and your Google Ads will now have the UTM parameters for better tracking in Google Analytics.
What are Google Ads and Google Analytics attribution differences?
Google Ads attribution focuses on assigning credit to the specific Google Ads interactions that led to a conversion. It utilizes attribution models such as last-click, first-click, linear, time decay, and more to determine which ad interaction should receive credit for a conversion.On the other hand, Google Analytics attribution provides a broader view of user interactions on your website, including organic, direct, and referral traffic, in addition to Google Ads interactions. It tracks user behavior throughout their entire journey on your website, offering insights into multiple touchpoints that contributed to a conversion.