We Won a Davey Award for EvictBoss. Here's How.
From an underdeveloped digital presence to an award-winning website. Here's a look at the strategy, design, and marketing behind one of our favorite projects.
We've got some exciting news: our work on EvictBoss just earned a Davey Award in the Websites category!
It's one of four Davey Award wins for icepop this year, and our first recognition for a legal brand. That's a milestone we're especially proud of. We've spent years helping law firms grow their digital presence, and EvictBoss gave us the opportunity to bring that experience to a brand with a distinct personality and a very specific audience.
But the award is only part of the story. What started as a website that wasn't doing justice to the firm's expertise became a digital experience built to attract, engage, and convert the right clients. Here's a closer look at where the project started, what we changed, and the results that followed.
First, Who Is EvictBoss?
EvictBoss is the landlord-side eviction practice of a Los Angeles law firm, built specifically for property owners who need experienced legal representation. Its approach is straightforward: help landlords navigate complicated eviction matters with confidence, efficiency, and a strong advocate in their corner.
And in Los Angeles, that kind of experience matters. Local eviction laws are complex, deadlines are important, and even a seemingly small mistake in the process can create costly delays. For landlords dealing with nonpaying tenants or other disputes, finding the right legal support isn't something they want to spend weeks figuring out.
That's where the EvictBoss brand comes in. It needed to communicate expertise and authority while making the process of finding legal help feel simple.
Where We Started: The Brand Was Stronger Than Its Online Presence
EvictBoss had the legal expertise and the right positioning. What it was missing was a website that communicated either one.
Think about the person visiting an eviction law website. They're probably not casually browsing. They may be dealing with a tenant who hasn't paid rent, trying to understand their legal options, or looking for someone who can help resolve an ongoing dispute. They're searching for answers, and they need to know quickly whether they've found the right firm.
The existing online presence wasn't communicating the authority, clarity, or personality that EvictBoss brought to its work. There was an opportunity to create something that did more than introduce the firm. We wanted to build a website that immediately connected with landlords, addressed their concerns, and made taking the next step feel easy.
The Strategy: Build Every Page Around One Goal
Before getting into the design, we established one guiding principle: every page should move visitors closer to booking a free consultation.
That meant putting the audience first. Rather than leading with a list of legal credentials or generic descriptions of services, we focused on the situations landlords actually face. Someone dealing with a nonpaying tenant should be able to recognize their problem, understand how EvictBoss can help, and find a clear next step without digging through the website.
We also kept the site architecture intentional, giving visitors a straightforward path to the information they needed:
Home: Introduces the brand, communicates its value, and establishes trust.
Eviction Services: Helps landlords identify the specific legal service they need.
Eviction Laws: Breaks down Los Angeles eviction regulations in accessible language.
Cases: Highlights previous results and reinforces the firm's experience.
FAQs: Addresses common questions and concerns before visitors reach out.
About Us: Introduces the attorney and establishes the expertise behind the brand.
Each page serves a different purpose, but they all work toward the same conversion goal: getting the visitor to book a free consultation.
What We Built: A Website With Personality and Purpose
A conversion-focused website doesn't have to look like every other professional services website. In fact, we saw an opportunity to give EvictBoss a visual identity that felt just as distinctive as its name.
Here's how we brought that idea to life.
1. A Headline That Sounds Like the Brand
The homepage leads with a line that immediately establishes EvictBoss's personality:
"When tenants won't listen, call the boss."
It's confident, memorable, and speaks directly to the frustration its audience understands. Instead of relying on generic legal language, the headline gives visitors an immediate sense of what the brand stands for.
We carried that same tone throughout the website with messaging centered on handling eviction matters legally, efficiently, and without unnecessary drama. The goal was to make the brand approachable without compromising the authority people expect from a law firm.
2. A Visual Identity That Stands Out
We built the website around a high-contrast black-and-white palette with orange accents to reinforce the brand's bold personality. The design is clean and direct, giving the content room to breathe while making important elements easy to find.
We also used orange strategically rather than throughout every section. By reserving it for key interactive elements and calls to action, we created a visual hierarchy that helps guide visitors toward the next step.
3. A Clear Path to Conversion
When someone visits a legal website with an immediate problem, they shouldn't have to search for a way to get help. That's why we made the free consultation CTA a consistent part of the experience, keeping it visible above the fold across the site.
This wasn't just about adding more buttons. We wanted the conversion path to feel natural, with relevant information leading into an obvious next step. Whether someone starts on the homepage, reads through eviction laws, or explores a specific service, the opportunity to contact the firm is always within reach.
4. Content That Builds Trust Before Asking for Business
We also approached the website's content with the visitor's decision-making process in mind. Each section needed to answer a question, address a concern, or give someone a reason to trust the firm.
The Eviction Services page organizes information around specific scenarios, including situations involving a 3-Day Notice to Pay or Quit. The Eviction Laws page uses a tabbed layout to make complicated Los Angeles regulations easier to navigate. And the About Us page presents the attorney's credentials in the context of what they mean for prospective clients, rather than simply listing qualifications.
Together, these pages give visitors more than a sales pitch. They provide useful information that helps establish credibility before someone ever books a consultation.
5. Video Creative That Extends the Brand Beyond the Website
A strong website is one piece of the larger marketing strategy. We also wanted to give EvictBoss a recognizable presence on social media and create content that would bring more people into the brand's ecosystem.
Our creative team developed bold, cinematic short-form videos built around the playful "the boss is here" personality. The content gave EvictBoss a distinct voice in a category that can often feel overly formal, while creating another touchpoint for landlords to discover the firm.
The videos also helped direct attention back to the website, connecting the brand's social presence with its primary conversion destination.
The Results: 25x More Leads in the First 60 Days
Here's where the strategy really came together. In the first 60 days after launch, EvictBoss saw significant growth across lead generation, organic visibility, and social engagement.
The results included:
25x more leads
202,259 organic impressions
2,530 social media interactions
These numbers reflect more than a visual refresh. The project brought together brand positioning, website design, conversion-focused content, and creative marketing to give EvictBoss a stronger foundation for reaching its audience.
Ariel Mossazadeh, Founder of EvictBoss, summed up the transformation:
"We went from invisible to unstoppable."
And that's exactly what we set out to accomplish.
Why This Davey Award Means So Much
The Davey Awards recognize creative excellence across digital and other creative disciplines, celebrating work from teams that bring big ideas to life.
For icepop, earning this recognition for EvictBoss is a milestone we're incredibly proud of. It's our first Davey Award for a legal brand, and it reinforces something we believe in across every project: great design should do more than look good. It should solve a problem, communicate value, and create a better experience for the people on the other side of the screen.
There are a few takeaways from this project that apply well beyond the legal industry:
Understand your audience before designing for them. The best websites start with what visitors need, not what a business wants to say about itself.
Give every page a purpose. A clear site structure helps visitors find relevant information and move through the conversion journey.
Make the next step obvious. Strong messaging and thoughtful CTA placement can make the difference between a visitor leaving and becoming a lead.
Don't be afraid of a distinctive brand voice. Professional doesn't have to mean generic. A memorable identity can help businesses stand out in even the most competitive industries.
Think beyond the website. Connecting web design with social content and creative marketing gives brands more opportunities to reach their audience and build recognition.
A huge thank you to the EvictBoss team for trusting us with the project, and to everyone on our design, copy, and creative teams who helped bring it to life. This recognition belongs to all of you.
Ready to Build Something Award-Worthy?
A great website should do more than give your business an online presence. It should communicate what makes you different, give potential customers a reason to trust you, and make it easy for them to take action.
That's exactly what our product and web design team works to accomplish. From the initial strategy to the final design, we build digital experiences with business goals at the center.
Let's talk. We'd love to hear what you're building.
