Nabati Law

icepop + Nabati Law
June 9, 2023

From 1.21k organic website views in January 2023 to 8.31k organic website views in April 2023


Before Nabati Law hired icepop, they had been working with a marketing agency that had left them with a host of problems that were affecting traffic and lead generation. Some of those problems include:

Nabati Law wanted us to develop a comprehensive SEO strategy that would address these problems and help them increase their organic search volume to attract new leads through organic search. Our goal was to optimize the website's technical structure, improve the website's content and user experience, and increase the website's authority in the eyes of search engines. By doing so, we aimed to help Nabati Law achieve their goals and increase their online visibility and success.


On-Page SEO (website content, technical SEO, & relevancy)

Our first goal was to improve the technical aspects of their website and fix the issues left by their previous agency. After a comprehensive audit of their website to identify any technical issues that could be impacting their search rankings, we identified and fixed broken links, ensured that all images had alt tags, and improved site speed by compressing images and fixed 17 other issues that popped up.

We then wanted to optimize their content to make it more relevant to their target audience and search engines. We ensured that their pages had well-written, informative content that targeted their desired keywords and answered their audience's questions and optimized their page titles and meta descriptions to improve click-through rates from search engine results pages (SERPs).

Keyword Research and Content Marketing

We took a collaborative approach with Nabati Law Firm to identify the ideal keywords to target. Our goal was to determine the most relevant and high-traffic keywords in the legal industry, and create a site architecture and content marketing plan to rank for those keywords. We identified relevant keywords and variations based on search volume, competition, and relevance to Nabati Law Firm's services and target audience.

Targeted Location-Based Landing Page

Using these keywords, we created a site architecture and content marketing plan that would give Nabati Law Firm the best chance to rank and drive traffic for their most desirable keywords. This included targeted landing pages focusing on local keywords like "Los Angeles Employment Lawyers" and "Sexual Harassment Lawyers in Orange County".

We also optimized existing content on their website and created new content to target these keywords, including 10 location-based pages, service pages, and informational pages. By creating high-quality, relevant content that targeted their desired keywords, we were able to improve Nabati Law Firm's search rankings and drive more traffic to their website.

Google My Business Optimization

Optimized Google Business Listing

One of the key components of our SEO strategy for Nabati Law was to optimize their law firms online presence for local search. By optimizing their Google My Business (GMB) listing, Nabati Law could increase their visibility in local search results and attract more qualified leads. We started by ensuring that their business information was accurate and up-to-date, utilizing specific keywords when necessary. We also added relevant categories and attributes to their listing, such as "sexual harassment lawyer" and "personal injury attorney," to help Google understand what type of business they are and what services they offer. We also worked on building reviews and answering clients questions on their GMB listing which increases their validity in the search engine ranking.

Local Services Ads

Google Screened Local Service Ad

In our ongoing efforts to enhance Nabati Law Firm's online presence, we guided Nabati Law through the process of applying Google's Local Services Ads feature, utilizing their Google Screened program. This feature allows Nabati Law to prominently display their services at the top of relevant search results, showcasing their credibility and trustworthiness to potential clients. As a Google Screened business, they have undergone a rigorous screening process and meet Google's standards of excellence and customer satisfaction.

By leveraging Google's Local Services Ads, Nabati Law's services are displayed at the top of relevant local search results, giving them increased visibility and exposure to potential clients in their target areas.


Google organic traffic to the website has increased from just 1.36k impressions in the months leading up to Nabati Law contacting us to almost 26.4k since icepop took over. Nabati Law now receives on average 40 new leads per month from organic search.

Google Search Console Data

Since icepop took over, Nabati Law's website has seen a substantial increase in organic traffic. Total clicks have increased 541% to almost 200 and impressions have increased by an impressive 1,841% to 26.4k.

Our comprehensive SEO strategy for Nabati Law has resulted in a significant increase in their online visibility and organic search volume. By addressing the problems they were facing and implementing the solutions outlined above, we were able to help them achieve their goals and attract new leads through organic search.

Improved Google My Business Metrics and Diversified Search Term Ranking

Google My Business Data (Nov + Dec vs Feb + March)

Our work on local SEO and Google My Business optimization has yielded excellent results. Nabati Law has seen a significant 377% increase in Google Business Profile views, with 1674 views in the last three months compared to 351 in the previous three months. These metrics show that Nabati Law's GMB listing is ranking higher in search results and attracting more potential clients.

Before our engagement, Nabati Law's website was mainly dominated by branded search. However, by creating targeted landing pages that focused on local keywords such as "Los Angeles Employment Lawyers" and "Sexual Harassment Lawyers in Orange County,", Nabati Law is ranking for more generic search terms, which is a significant win for them. Diversifying search rankings helps them attract new potential clients who may not have been familiar with their brand before.

Increased Keyword Rankings

Our keyword research and content marketing efforts have paid off with Nabati Law's website now ranking for a significantly higher number of keywords. In December 2022, Nabati Law was ranking for 22 keywords, but as of April 2023, they are now ranking for 61 keywords. This growth represents an increase of 177%, indicating that Nabati Law's website is ranking higher for a more extensive range of keywords, which has contributed to their increased organic traffic.

How icepop Can Help

At icepop, we are committed to helping law firms like Nabati Law succeed in the digital landscape. Our expertise in SEO, local search optimization, content marketing, and Google advertising enables us to develop comprehensive strategies tailored to your firm’s unique needs and goals.

With our proven track record of driving organic traffic, improving search rankings, and increasing lead generation, we have the knowledge and experience to help your law firm establish a strong online presence and attract valuable clients. Our team of digital marketing experts is here to ensure that your firm is always ahead of the competition. Get in touch with us to see how we can help.