Dallas Digital Marketing
Dallas is big: big on business, innovation, and opportunity. With iconic neighborhoods like Deep Ellum’s vibrant arts scene, Uptown’s bustling nightlife, Bishop Arts’ unique boutiques, and landmarks like Reunion Tower’s panoramic views and the world-class Dallas Arts District, the city blends Southern charm with serious economic power. Home to 23 Fortune 500 companies and over 41 colleges and universities, the Dallas-Fort Worth metropolitan area is teeming with major industries like energy and aerospace, and budding breakthroughs in tech, finance, healthcare, and retail, making it a prime market for digital growth.
We’ve partnered with a wide range of brands across the Dallas–Fort Worth area, from scrappy startups in the burgeoning tech scene of Richardson to established national names headquartered in Plano. We understand how to navigate this sprawling, competitive market and build campaigns that resonate across city lines, from the affluent suburbs of Southlake to the urban core of Dallas, and target the specific audiences that matter most to your business.
The Challenges of Digital Marketing in Dallas
The Dallas-Fort Worth metroplex is a sprawling mix of distinct neighborhoods, complex highway systems, and diverse audiences with varying cultural backgrounds and consumer behaviors. Reaching them requires localized messaging that addresses each area's needs and interests. It demands smart targeting considering demographics, income levels, and local events. A digital game plan must account for everything from the busy downtown professionals seeking quick solutions to suburban families looking for community-focused businesses. We understand the nuances of advertising in different areas, such as targeting Spanish-speaking audiences, speaking to Korean communities in Koreatown, or reaching young professionals in the Design District.
A Local Approach with a Tech Edge
At Icepop, we don’t just understand Dallas: we get how people here think, scroll, and buy. With a rising tech scene in areas like the Telecom Corridor and a digitally fluent audience that embraces mobile commerce and social media, we tailor marketing strategies to speak directly to the city’s innovative, forward-thinking consumers. We leverage data analytics to understand local trends and optimize campaigns for maximum impact.
Our Services
Icepop offers a full suite of digital marketing services to help brands grow in the Dallas market. Our expertise includes:
Digital marketing in Dallas requires scale, speed, and sharp strategy. Icepop delivers all that and more with local expertise.
Client Success Story
Base Power is a Texas-based energy company founded in 2023 by Zach Dell and Justin Lopas, aiming to modernize home energy services through distributed battery storage. Operating as a Retail Electric Provider (REP), Base Power offers customers an integrated solution that includes home battery installation, energy service, and maintenance without requiring solar panel systems. Their business model allows homeowners to access backup power during outages—covering approximately 97% of typical outages.
5x
Quicker Decision Making
100%
Decrease in CAC
150%+
Quality Leads / Month
Problems
Base Power operates only within specific zip codes in Texas, which made precise geo-targeting essential—but increasingly difficult as Meta’s ad platform moved away from detailed targeting options. On top of that, the service itself is a major financial decision for homeowners, requiring a longer consideration cycle than typical e-commerce offers.
Solution
We restructured the Meta ad account to better fit Base Power’s unique needs, ensuring our campaigns could still tightly target eligible zip codes while adapting to platform changes. By refining campaign structure, optimizing audience settings, and improving creative, we significantly lowered customer acquisition costs and increased lead quality.
Paid Social Advertising
We shifted from a mix of CBO and ABO campaigns to Advantage+ Shopping Campaigns (ASC), manually adjusting account settings to limit targeting to only approved zip codes. This allowed us to keep ASC’s efficiency while maintaining strict geo-controls. We refreshed ad creative and copy to better resonate with homeowners making a high-consideration decision. We also introduced multiple custom and offline conversion tracking points, improving optimization signals and giving us a clearer view into which ads, audiences, and messages were driving qualified meetings.
Data Analysis
We provided advanced data analysis services to enhance the effectiveness of their marketing efforts. Using custom API integrations, we created a clean and reliable pipeline to track and store key performance metrics, including meetings booked, qualified leads, and total leads generated through our campaigns. We implemented offline conversion tracking to ensure meetings booked were accurately attributed across platforms, allowing for end-to-end visibility. To support ongoing optimization, we built performance dashboards that allowed the Base Power team to monitor campaign results at a granular level: by audience, ad creative, and channel. These insights empowered the team to make data-driven marketing decisions and continuously refine strategies based on real-time performance trends.
The Results
5x quicker decision making leveraging easy to access data
100% decrease in CAC
150%+ increase in quality leads
If you're ready to grow your brand in one of the most exciting markets in the country, Icepop is here for it. With deep knowledge of Miami’s landscape and a custom approach to every client, we help you break through the noise and drive real results.