Miami Digital Marketing
Miami is bold, colorful, and always moving—a global city fueled by tourism, culture, and commerce. From the beaches of South Beach to the murals of Wynwood, Miami is more than a destination—it’s a market that never sleeps. For brands, it offers vast opportunities and fierce competition. That’s where digital marketing comes in.
At Icepop, we bring our LA-born creativity and strategic rigor to Miami’s dynamic scene. We don’t just see Miami as another city; we understand its unique heartbeat. We've immersed ourselves in its culture, studied its trends, and built relationships within its diverse communities. We know what it takes to stand out here, and we’ve helped businesses of all sizes connect with Miami’s fast-moving, multilingual, and diverse audiences.
Cracking the Code of the Miami Market
Miami isn’t like other cities. It's international, transient, and hyper-competitive. You're not just marketing to locals. You're reaching tourists, snowbirds, expats, and a constant influx of new residents. This requires a nuanced approach. Digital advertising in Miami must be agile, inclusive, and deeply rooted in the city's unique pulse. We analyze real-time data to adapt strategies quickly, ensuring your message resonates with current trends and events. We understand the seasonal shifts, from Art Basel crowds and Spring Break fervor to summer slowdowns, and tailor our campaigns accordingly.
We Get the Details That Matter
At icepop, we understand the nuances that make or break digital marketing in Miami. This includes crafting messaging that works in multiple languages, attracting short-term visitors while building loyalty with long-term residents, and navigating the complexities of Miami's diverse neighborhoods. We know where to target, from the luxury markets of Bal Harbour to the vibrant cultural hubs of Little Havana, when to post for maximum engagement, and what resonates in specific communities.
Our Services
icepop offers a full suite of digital marketing services to help brands thrive in Miami. Our expertise includes:
New York digital marketing requires a strategic mix of creativity, analytics, and local expertise. At icepop, we help businesses build their brand, increase engagement, and drive real results in NYC’s competitive environment.
Client Success Story
Cleo Cards is a digital marketplace that enables users to buy discounted gift cards and sell unwanted ones, providing a seamless platform for maximizing savings and converting unused balances into cash. By partnering with major retailers such as Amazon, Sephora, and Abercrombie, Cleo offers real-time deals and cash-back opportunities directly at checkout through its Chrome extension. The platform addresses the $21 billion issue of unused gift cards in the U.S., offering a user-friendly solution for both buyers and sellers.
50M+
Tik Tok Views
20k+
Installs
$100k+
Saved Using Cleo Cards
Problems
Cleo Cards needed to rapidly scale its user base but faced two major challenges: a limited marketing budget and very little brand recognition in a crowded market. Without the resources for major paid ad campaigns, building trust and driving awareness among first-time users was an uphill battle.
Solution
To overcome these challenges, we pivoted to a scrappier, high-impact approach: focusing on organic social media growth instead of paid ads. By investing in community-building and organic content, we aimed to create authentic brand awareness, generate word-of-mouth momentum, and drive extension downloads without heavy ad spend.
Organic Tik Tok Marketing
We hired a small team of creators to produce content for Cleo Cards’ TikTok, posting five times per week to maintain momentum. We tested different formats to find what resonated most, optimizing not just for views but also for shares and saves. To maximize mobile traffic from TikTok, we redesigned the landing page and added an email capture flow, helping users download the desktop extension later.
SEO Strategy
We developed and executed a comprehensive SEO strategy aimed at enhancing organic visibility and driving qualified traffic. This initiative began with in-depth keyword research to identify high-intent search terms related to discounted gift cards and specific retailers. Leveraging these insights, we created a structured content calendar that guided the production of weekly blog posts targeting both informational and transactional queries. To capture long-tail search traffic, we implemented programmatic SEO techniques to build dedicated landing pages for individual retailers such as Amazon, Sephora, and Abercrombie, optimizing them for relevant keywords.
The Results
Over 50 million organic Tik Tok views
Over 20k+ installs since launch
Our Customers have saved over $100k using Cleo
If you're ready to grow your brand in one of the most exciting markets in the country, Icepop is here for it. With deep knowledge of Miami’s landscape and a custom approach to every client, we help you break through the noise and drive real results.