View UTM Parameters in Google Analytics (GA4)

If you're looking to track the effectiveness of your marketing campaigns, you might be familiar with UTM Parameters and how to use them in Google Analytics Universal Analytics properties...

icepop x Smartrr Partnership: Elevating Shopify Subscriptions

Smartrr is the leading subscription app for Shopify brands. Built with your end customer in mind, Smartrr increases brand engagement and lifetime value (LTV)...

Remove pay.shopify.com from Google Analytics Referral Source

Google Analytics is a powerful tool that helps you understand how your online store is performing. However, it can be frustrating when your referral sources are polluted with payment gateway referrals like pay.shopify.com...

How to Setup E-commerce Tracking in Google Analytics

Google Analytics is an extremely beneficial platform for gaining a better understanding of your website’s performance and the traffic flowing in...

Google Ads Tracking Template: Add UTM Parameters to Ads

In the world of digital marketing, knowing where high converting traffic comes from is just as important as getting the traffic in the first place to understand how to replicate and scale success...

Junip x icepop Announce New Partnership

At icepop, we’re constantly looking for tools that we can share with clients to help improve customer experience on our clients websites...